What is ASCEND™?
ASCEND™ is Horizen's flagship service, shaped by more than a decade of experience working with businesses across the country - from established national brands to emerging startups.
In practical terms, it serves as the foundation of a company’s visual identity, delivering several key assets:
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A 90-second flagship brand film.
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Short-form reels from interview highlights and production moments.
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Curated photo sets captured during filming.
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Coordinated social posts to support the project rollout.
The result is a clear, professionally designed visual system that serves as the foundation of your brand’s online presence - strengthening sales conversations, supporting recruiting efforts, and establishing consistent visual authority across every platform where your business appears.
01. INTRO
PHASE ONE
PRE-PRODUCTION
FAQ
What does ASCEND™ cost?
Most projects begin at $10,000. Final pricing may vary depending on scope, number of filming days, travel requirements, and additional deliverables. A detailed proposal is provided following the initial consultation.
How long does an ASCEND™ project typically take?
Most projects move from the initial positioning session through final delivery within four to six weeks. The timeline depends on location coordination, testimonial scheduling, and client availability.
Why was 90 seconds chosen for the flagship format?
The flagship film is typically delivered at approximately 90 seconds. In our experience, this length allows the brand to be introduced clearly and confidently while maintaining pacing and focus.
How involved do we need to be during the process?
Clients are most involved during Phase I, where positioning and messaging are clarified. Production days require your presence for filming, but our team handles setup, direction, and execution. You will review the final edit before delivery.
Do we need to prepare a script?
No. Interviews are guided and conversational. We shape responses in real time to ensure clarity without scripted delivery.
What if our business serves multiple audiences?
During the positioning session, we identify whether the film should speak primarily to clients, recruits, investors, or a combination. If multiple distinct audiences require separate messaging, additional segments can be developed.
Who owns the final assets?
Clients own the completed deliverables outlined in the service agreement and are free to use them across web, social, and presentation materials.
How are files delivered?
Final assets are delivered via secure cloud transfer in formats optimized for web and social distribution. Physical drives can be provided upon request.
Can ASCEND™ be expanded into a multi-part series?
Yes. While the flagship format works well for most companies, expanded series can be developed for re-brands, product launches, or more complex service offerings.
Is ASCEND™ suitable for early-stage businesses?
This service is best suited for companies with a defined direction and established standards. The process is designed to elevate presentation, not discover foundational identity.